Custom build homes are becoming an increasingly important part of the UK property market, offering buyers the opportunity to create homes tailored to their lifestyles, budgets and long-term ambitions. We recognised the need for our clients to have a dedicated service focused on supporting both buyers and sellers within the Self and Custom Build sector. With that in mind we established our specialist Custom Build division to provide expert guidance, market access and end-to-end support throughout the process.
Making Custom Build More Accessible for Buyers
For those with custom-build dreams, finding the right plot remains the biggest challenge. Suitable opportunities are often difficult to source, fragmented across the market or inaccessible without specialist industry knowledge. Our role at Curchods is to simplify this process and open up opportunities across a wide range of price points, making custom build more achievable for more people.
Through our extensive developer relationships, proactive engagement with landowners and continuously growing database of opportunities, we help buyers gain access to plots that may never reach the open market.
However, securing land is only the beginning. Our dedicated Custom Build team supports buyers throughout the entire journey, from initial acquisition through to project completion. Working alongside our trusted affiliate network, we provide guidance on every stage of the process, helping clients navigate what can often feel like a complex and daunting experience.
Beyond the creative freedom and personalisation that custom build offers, there can also be significant financial advantages. Buyers are often able to achieve greater value when compared to purchasing a comparable new-build property, while also creating a home that is uniquely suited to their needs.
Supporting Developers and Landowners
For developers and landowners, the custom build market presents a compelling opportunity to maximise site value while reducing development risk.
Our platform connects sellers directly with a motivated audience actively seeking Self and Custom Build opportunities. Interest can often be generated at planning stage, helping to improve cash flow and reduce holding risk long before construction is complete.
Integrating serviced custom build plots within wider development schemes can also deliver a range of commercial and strategic benefits, including:
- Reduced financial exposure through pre-sold or pre-committed plots
- Potential savings on CIL and BNG liabilities, depending on scheme structure
- Stronger alignment with local authority Self and Custom Build requirements
- Improved cash flow and site absorption rates
- A clear strategy for de-risking phases of development
We work collaboratively with developers and landowners from the earliest stages of site appraisal through to delivery, ensuring custom build opportunities are integrated in a way that complements the wider scheme and enhances overall returns.
A Growing Strategic Opportunity
As local authorities place increasing emphasis on meeting demand from Self and Custom Build registers, this sector is becoming more strategically important across the planning and development landscape.
Custom build is no longer a niche area of the market. It is a growing movement that offers buyers greater choice, developers greater flexibility and landowners new routes to unlock value. With dedicated expertise and a specialist support network, we’re helping to drive that evolution across the South of England.
If you are embarking on a project, or searching for one, having the right advice, inspiration and expert support can make all the difference. That’s why we have partnered with the Homebuilding & Renovating Show, helping homebuilders, renovators and homeowners across Surrey and south west London access trusted guidance at every stage of their journey. As the Estate Agency Partner for the Southern show in Esher and the South East show in Farnborough, we are pleased to offer access to industry experts, free tickets to the shows, and our own insight on projects, property appraisals and the local market.
With the Homebuilding & Renovating Show at Sandown Park in Esher just around the corner, we have taken a look at some of the properties currently for sale across Surrey and south west London that already have planning permission in place. From rear extensions and loft conversions to entirely new builds, here is a selection of homes available with Curchods.
