5th October 2023

Prime Magazine Issue 4: Spiral Cellars: A Statement Piece In Your Home

Category: PRIME


Tags: Curchods Prime, Luxury, prime magazine, wine

Zoe Alston

Marketing Coordinator

Amidst the opulent world of wine lies an enigmatic process that tugs at the heartstrings of collectors and enthusiasts alike. On the occasion that your collection outgrows the wine rack, you start to wonder how best to store and display it. For those that are blessed with a cellar or spare room, a conversion into a wine room is a straight forward solution. For others, hiding a carefully curated collection in a pantry or outbuilding isn’t a befitting solution for their beloved beverage.

With ingenious storage solutions which ooze opulence, Spiral Cellars create connoisseur-worthy masterpieces and optimal temperature havens. Deserving displays of decadence. Powered by 45 years of cellaring knowledge, experience and expertise, we’ve enlisted the UK’s leading purveyor of luxury wine storage for their unparalleled insights. Having created over 5,000 statement wine spaces worldwide, they know how to store wine, not just in style but in the correct conditions.

As any wine collector will tell you, much of the appeal of wine lies in its mystique, the hope that with time and careful cellaring, a rather average wine can evolve into something much more complex, characterful and interesting. It does so due to a series of chemical reactions that occur over time in all wines which will alter its appearance, taste and aroma. Some chemical reactions are desirable and add to the character of the wine, others are not. The rate at which these reactions happen are largely dictated by the temperature in which the wine is stored, although other environmental factors (humidity, exposure to sunlight, vibration and atmospheric impurities) will also have an impact.

Creating the optimum environmental and climatic conditions in which wine is free to slowly and fully develop over time, is something of an art form. Managing Director, Lucy Hargreaves, comments, Like all good things, wine needs some serious TLC to perform at its absolute best and our expert team has the experience and expertise to truly understand the importance – and science – behind wine cellaring.  For us, creating the ideal cellaring conditions is every bit as important as delivering cellars with cutting edge architectural design.”

Spiral Cellars offer a broad range of cellaring solutions to suit all tastes, spaces and budgets. From bespoke hand-crafted timber wine rooms, to contemporary wine walls made from shimmering structural glass, to elegant and bijou wine cabinets and, of course, their eponymous underground Spiral Cellars. For those looking for a completely flexible approach to wine storage, they recently launched a ground breaking and highly affordable new modular wine storage system – the UnSpiral Cellar.

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