5th June 2024

Prime Property Market Update Q2 2024

Category: PRIME


Tags: prime properties, prime property, Surrey, surrey property market

Warren Fraser

Partner & Head of Prime

The prime residential market has enjoyed a buoyant start to 2024. According to the latest Rightmove House Price Index, market activity in the largest homes, top-of the-ladder sector has seen the biggest growth nationally. The number of new sellers in this market is up 18% compared to last year and the number of agreed sales for large homes is up 20%. This sector has also seen the strongest start to the year for price growth since 2014.

It’s a similarly positive story for the prime market in Surrey and South West London, with an activity-packed first quarter. At Curchods we have agreed the sales of several exceptional properties already in 2024 and we continue to lead the market. Having successfully agreed the sales of more properties above £1million than any other estate agent in both 2022 and 2023, we began 2024 in the same vein – agreeing the sale of more of these properties in the first quarter than any other estate agent. Our success is amplified in Elmbridge, where we boasted a market share of 28% for sales agreed above £1million and 36% above £2million.

The next quarter is a pivotal time of year in marketing terms as prospective purchasers typically hope to be settled prior to the summer holiday period. Compounding this traditional seasonal market shift, 2024 sees a busy summer of sporting events, followed by a likely General Election – distractions which could delay prospective purchasers’ appetite to secure a move. Therefore, if you’re thinking about selling your property in 2024, now is the time to consider your next move. The market is buoyed by an uplift in activity and there’s increasing urgency to secure a move.

We have always been prolific in the upper end of the Surrey market, especially in Elmbridge. Our success and market growth in the prime sector sparked the launch of Curchods Prime in 2021. Since then, we’ve maintained our market leading position for consecutive years, growing our market share, and 2024 has seen our Prime proposition expand further.

The rebranding of Burns & Webber has seen Curchods Prime expand south into Guildford, Farnham, Godalming and Cranleigh, with a new Prime Partner, Jordan Sturgess, joining the team. Expanding our reach in the opposite direction, we’ve recently agreed a partnership with James Pendleton Estate Agents who, combined with our Curchods offices in Teddington, Kingston and New Malden, extensively cover the South West London prime marketplace.

Speaking of the team, we have some of the most experienced and successful estate agents in Surrey and I thought I’d end this prime market update with a special mention for one in particular. Our resident St George’s Hill expert and Prime Partner, Andrew Grant who, as well as securing the sales of several prime properties on the renowned private estate, recently won an award for Best Estate Agent in the United Kingdom at the 2023/2024 International Property Awards.

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What Curchods can do for you

Multi Award-Winning Marketing

Curchods were crowned winners of Best Estate Agency Marketing in the whole of the UK at the The International Property Awards 2021.

Premium Marketing

We are proud to deal with the sale of more high value homes than many of our competitors. Curchods Prime is our premium marketing service for high value and exclusive residential properties.

5 Star Service

With an average star rating of 5/5 in more than 1000 Google reviews, our friendly yet professional service will give you a smoother and more enjoyable experience of moving home.

Tell Us What You Are Looking For

Not every property we have for sale is listed on our website - we arrange many sales before they ever appear online, exclusively to buyers registered on our database. Registering with us will give you the best chance of finding your dream home. stats

Advice From the Experts

We have ten mortgage advisers with over 100 years experience within the industry who can advise and find the right mortgage for your needs. We can also recommend qualified surveyors, solicitors and additional services to help at every stage of your purchase.

Selling Your Existing Home

If you have a property to sell, we recommend you find a buyer for your existing property before starting your search. Early preparation is key to a successful sale - we can help you establish its market value and find you a buyer.

Licenced & Regulated

We are members of ARLA Propertymark, the UK’s foremost professional body for letting agents which means we are required to operate in a transparent way, providing services which are subject to independent scrutiny, giving you peace of mind at all times.

Premium Marketing

We are proud to deal with the sale of more high value homes than many of our competitors. Curchods Prime is our premium marketing service for high value and exclusive residential properties.

Your Property in Safe hands

One of our locally based in-house property managers will take care of rent collection, maintenance and property inspections on your behalf. We are also one of the few letting agents that include Legal Eviction Expenses cover and Rent Recovery Protection in our standard fees.

Dedicated Local Point of Contact

Our experienced property management team based in branch, are readily available to respond to your enquiries, maintenance issues and any emergencies. We respond quickly and professionally providing guidance and advice throughout your tenancy.

Tell Us What You Are Looking For

Not every property we have to let is listed on our website - we arrange many tenancies before they ever appear online, exclusively to people registered on our database. Registering with us will give you the best chance of finding your dream home.

Licenced & Regulated

We are members of ARLA Propertymark, the UK’s foremost professional body for letting agents which means we are required to operate in a transparent way, providing services which are subject to independent scrutiny, giving you peace of mind at all times.

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