In the world of prime property, wellness has become the ultimate status symbol. Wine cellars and home cinemas still hold their appeal, but fitness facilities such as swimming pools, tennis courts and, in particular, home gyms are seemingly at the forefront of homeowners’ wish lists. Today’s high-net-worth homeowners are seeking out fitness spaces that are as elegant and intentional as the rest of the home.
Home gym equipment has long had a clunky, commercial feel, prioritising function over form. However, its utilitarian design often clashes with the refined interiors of luxury homes. Homeowners are seeking spaces and equipment that are as fashionable as they are functional. In recent years a few brands have emerged, bringing a sense of elegance to exercise equipment, combining form and function. At the heart of this evolution is NOHRD, a brand redefining the very concept of the home gym.
NORHD TriaTrainer Workout Bench from £449
Sculpted for Strength and Style
NOHRD, sister brand to the innovative WaterRower, have revolutionised the way we think about fitness design. Originally launched in Rhode Island with the iconic WaterRower machine, the brand quickly became known for its holistic approach to wellbeing. Built from solid wood sourced from the sustainably managed Appalachian forests, each WaterRower is as much a testament to environmental responsibility as it is to performance engineering. Its signature WaterFlywheel mimics the resistance of real water, offering a smooth, meditative workout that’s both effective and immersive.
But it’s NOHRD’s German-made range that has cemented its status in the luxury property market. From the curved Sprintbok treadmill to the space-saving TriaTrainer bench, each piece strikes a balance between elegance and athletic performance. The NOHRD Bike, for instance, is not only precision-engineered for professional-level performance, but its sleek silhouette and natural wood finish make it an interior design feature in its own right.
NOHRD Sprintbok Treadmill from £5,849
Where Wellness Becomes a Design Statement
In high-end homes from Surrey to the United States, NOHRD equipment is seamlessly integrated into wellness suites, living rooms and even bedrooms. The reason? These pieces defy the traditional gym aesthetic. Gone are the clunky plastic machines and industrial designs of the past. In their place are warm woods, curved lines and sculptural profiles that elevate any interior.
“With wellness central to so many of our lives, fitness equipment should be part of the home, complementing the design rather than disrupting it,” says NOHRD CEO Dominik Kuprecht. This philosophy has struck a chord with homeowners and designers alike, who are increasingly drawn to multi-functional living and wellness spaces that reflect a more conscious lifestyle.
NOHRD Dumbbells Rack from £6,299
A Lifestyle Investment
As the wellness economy continues to grow, luxury buyers are prioritising homes that support a holistic way of living. It’s a trend that speaks to a deeper shift: one where health, sustainability and aesthetics are not just personal values, but core components of modern luxury living.
For homeowners, whether exercise or interior design enthusiasts, NOHRD offers a compelling proposition: equipment that performs as beautifully as it looks, enhancing the overall aesthetic of a space. In a world where every detail matters, NOHRD proves that the home gym can be more than a space to sweat, it can be a sanctuary of style and substance.
Find out more at www.waterrower.co.uk/shop/nohrd-range or their sister brand www.waterrower.co.uk
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